Title: Chief Sales & Marketing

Association/Company: Agricooltur

> Professional profile

Speech session
Urban Farming

Speech title
Agricooltur end the zero cm

Abstract
Agricooltur® was born with a precise objective: to improve the world in which we live starting right from the “roots”, through a more sustainable and environmentally friendly approach to cultivation, which proposes a new consumption model.
Our basic ingredients are Electronics, Agronomy, Technological Innovation and Research, with which we obtain a good, healthy and beautiful result. Thanks to this type of cultivation, the freshness of the vegetable is not only guaranteed, but something more happens: the plant, never being cut, remains alive until the moment of consumption, guaranteeing excellent organoleptic qualities.
Environmental and social sustainability is the principle that guides our work and allows us to bring Gammazero® products to the urban network.
This is why the GAMMAZERO® specification was born. More than a brand, a philosophy. It is a specification that summarizes the 10 fundamental principles for the cultivation of our products that dictate the rules for Urban farms 4.0: less water, since we only use the water necessary for the plant, less fertilizers so as not to disperse substances in the soil, less treatments because prevention is better than cure, less residues, committing ourselves to cultivate healthy food and less waste, favoring recycled or recyclable materials; fewer buildings and fewer barriers, because abandoned areas are brought back to life with greater attention to accessibility for all; less pollution, thanks to the use of clean energy from renewable sources; less distances and less unemployment, since by cultivating near the places of use, emissions due to transport are minimized and the new job of city farmer is proposed.
In concrete terms, the plants receive a spray of water and nutrients directly on their roots, thus boasting a water saving of 98% compared to traditional crops.
In short, Agricooltur® transforms the oldest profession in the world, agriculture, into an avant-garde business. Starting from the roots not only serves to achieve our goals, but to grow better food.